We were happy to host the 6th edition at the salon on Saturday, April 9!
The expo started with a live hair and makeup demo. Each team was tasked with developing a look around a set theme. The theme for the event, Tribal, was inspired by Trompe L’Oeil. This capsule collection was designed and presented by Rajitha Prakruthi. Trompe L’oeil, is a vibrant ready-to-wear collection, incorporating modern art and design into myriad of printed chic womenswear.
Model Prep, Live Demo
5 teams, composed of 1 makeup artist and 1 stylist, created diverse and outstanding looks, all very creative and daring! To represent Atelier Emmanuel, Peaches prepped a wild style for the hair with a deconstructed Mohawk, braids and feathers and Jessica created fierce ethnic makeup.
From left to right:
Hair by @geremydlowe + makeup by @cierra.amaya | model: @romashkamilla
Hair by @missaliciac + makeup by @taytheestie | model: @karpediem
Hair by @macklan_ + makeup by @miss.makeup.queen | model: @at_ng
Hair by @beauty_by_the_mile + makeup by @bambib00 | model: Sophia
Hair by @_dimensions + makeup by @beautybyjessicab_sfc | model: Karla
Beauty + Tech Panel
This year’s event also featured a beauty tech panel with startup industry insiders. The panelists provided insights on the intersection between beauty & tech, the current evolution in beauty marketing, and upcoming trends.
Jenni Bingham, founder of Jenni Bingham Communications and former exec at L’Oréal USA
Chantelle Hartshorne Founding member + Creative Director of StyleBee
Nupur Singh, founder of fashion blog The Crispy Corner
Karen Song, founder and CEO of Stylematic
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From manis to massages, brows to braids, stylish insiders share their top recommendations of transformative services and top practitioners: Jeannie Jarnot is founder and CEO of Beauty Heroes, a curated beauty subscription-box service featuring luxury nontoxic brands like True Nature Botanicals, Vintner’s Daughter and In Fiore.
We were very pleased to take part in a recent exhibition benefiting the French American Cultural Society — especially because we got to play again with Hector and Lola, who took part in our In the Mood for Love Popup Store.
Hector and Lola specializes in quality cashmere sweaters for women. Isabelle Essel, Hector and Lola’s CEO, frequently organizes trunk shows, where the sweaters quickly move (sometimes into the hands of AE employees). For this exhibition, we teamed up with them for a fashion presentation. They were unveiling their new collection that mixes cashmere and cotton for Summer-ready sweaters.
We were lucky to be able to hold the event at the French Consulate’s Résidence. We showed up early to prep in a reading room with great natural light and beautiful views of San Francisco. Adrien styled wigs and Sareli applied makeup.
Rather than walking a runway, the models would pose statuesquely on lit blocks, rhythmically rotating from one block to another. We like this type of choreography; it allows everyone to actually see the fashions being displayed.
The wigs were designed in advance by Adrien, using colors that would complement the sweaters that they would be paired with. He also hard-cast the wigs, to look like a mannequin’s ‘hair’, to play off how the fashions were bring presented. Adrien and Isabelle also wanted the hair to balance the casual attire. Once they were fitted on the models, Adrien put finishing touches to each, before the model went to Sareli for makeup. For makeup Sareli did neutral lips and strong emphasis on the eyes, with each model’s color pairing with her wig.
Here’s a behind the scenes of two models being prepped.
And the fashion show!
Fashion from Hector and Lola
Hair by Adrien Flammier
Makeup by Sareli Meraz-Pastore
Our apprentices — Izzabella, Jessica, Peaches and Lasalette — told us that they wanted to do more photoshoots this year. Photoshoots are great for keeping the creative juice going and a nice break from regular Academy — and it’s always good for portfolio building. We’ve settled on doing one per season. For their first theme, they chose bridal styling.
It’s interesting to see how different stylists interpret a concept. The apprentices had free reign to do whatever they wanted. The 4 looks they’ve come up with show a great range of bridal styles. Brides, take your cue from this: don’t limit what your wedding day look could be! We had a wardrobe malfunction (the wedding gowns never arrived!), so at the last minute we decided to shoot with the models bare at the shoulders. I think it helps keep the focus on the styling. So, in the end, a happy accident.
Photography by Tara Arrowood
Izzabella | Styling + Makeup
Model: Katie Forsman
Lasalette | Styling
Makeup: Jessica Buera | Model: Monica Rosales
Jessica | Styling + Makeup
Model: Ashley Hardison
Peaches | Styling
Makeup: Jessica Buera
Model: Mackenzie Rohan
Ruth Caprow is a local artist that we met at an event during the Summer, where she was sketching fellow attendees. After a nice chat, we invited her to stop by our salon. Here are some results from two brief sessions observing our stylists in action.
“Sketching from life is a meditation,” says Ruth, “I love drawing people and capturing something different than photography would.”
This shoot showcases how versatile braids can be. They can contribute to a very polished look, or be undone for a fun style. I didn’t cut or color the model’s hair just styled. Keep that in mind: braids can also an expedient way to get a nice style for an event, when your hair is in-between cut or color. — Sareli
Model | Erica
Photography | Felix Moreau
The client had no expectations for what she would be getting. She already had red hair, though, and quite a bit of roots. I decided to continue with the red, taking care of those roots, but also brightening the tone. I then added highlights of even brighter red (Magma 44) as well as pink (Magma 65) for contrast. I placed the highlight in a modified v-section, going off the part. This also created a cascade from matte to gloss, starting at the part. The model was thrilled with the update to her color, saying it was one of the best she’s gotten!
I did a quick balayage technique by taking a star shaped parting on the top of the head and placing 3 vertical-ish sections of balayage within each point of the star. I gently back combed each section before applying the color. I also placed a few bright pieces around her face.
I tried a fun new formula with Wella Magma which lifts and tones at the same time to create this buttery, bright blonde.