Fashion Community Week 2016 Opening Show

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Sep 172016


Fashion Community Week is an organization focused on providing a powerful marketing and Business platform for Fashion, Beauty and Technology industries to showcase their products and services. We are the Global intersection of Fashion in San Francisco.


2016 continued the success of the last two years, with 4 days of Fashion shows, Exhibitions and Conferences. The Fashion shows included Local and International Fashion Designers, showcasing Couture, Ready to Wear, Emerging, Sustainable, and Wearable Technology. The Showrooms and Conferences featured a plethora of topics and categories of fashion — including Fashion Technology; Sustainable Designs; Fashion Non Profits; High-end Couturiers; Ethnic Designs.




Kicking off a week of fashion, was the Prêt-a-porter Fashion Show, held at the Fairmont Hotel in San Francisco. The evening began with a VIP Cocktail hour with Fashion Industry guests, followed by a showroom presentation and fashion show. The showroom presented exclusive collections and items that are not in the General Market.

Atelier Emmanuel was on-board to style hair and apply makeup (^_^)

19 models were prepped by our team. Following F/W 2016 ready-to-wear trends, makeup was Apple lips and Cat Eyes and hair was styled with a wavy, flowing, natural look. The mood was calm and organized, thanks to head organizer Shirin Hashem. The models and the designers were all easy to work with. A very positive vibe to start off a week of fashion!


Indelisa Diaz

Victor Veretennikov

Peaches Stitts

Lasalette Oliveira

Samantha Bangkot

Drew De La Rosa



Fashion Community Week ~ Ready to Wear and Showroom Stuart Locklear Bill Shupp Hair & Make-up Atelier Emmanuel

Posted by Tony Strittmatter on Thursday, 15 September 2016

Brigade Beauté Makeup and Fashion Workshop

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Aug 112016

Last Monday, we hosted the first workshop by Brigade Beauté.

After a bubbly networking session and a short introduction, the participants were divided in 2 groups.

Fashion blogger Celine from A Parisian Wardrobe talked about how to dress for your body type. Whether your body shape is 8 or H, she shared insights on how to bring out your assets. The lesson: everyone is beautiful, you just have to learn how to dress to emphasize your beauty!

Meanwhile, Karl, french makeup artist did a demo on skincare routines and how to apply makeup for a glowy look, using the strobbing technique. In a few steps, he showed the enthusiastic crowd how to enhance the light and best parts of your face, while keeping a natural look.

The 2 workshops were full of insights and very participative!

This first edition was a great success and we look forward to the next ones. Follow Celine and Karl on Instagram to stay in the know 🙂

Photo Credits: Alexandra Naumova

Fire Cookie Alien Princess*

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Aug 112016
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We had decided as a group to focus on creative color for this shoot. I chose to make a wig, because I want to be a wig maker, and I take any chance I get to play in that medium! But also, wigs allow you to do a lot of creative, fun stuff in a very accessible way — something that I want to remind people of. I wanted to go for something galactic, out of this world. My biggest inspiration for this was Prince. I’m a huge Prince fan, and he passed away around the time of the photoshoot (hence the purple make up). I love his wild spirit and his outrageous costumes. How he loved everyone, and was so kind. The tribute is in the makeup, but also in the poses. I wanted them to be unique and fierce but also have some softness. I wanted the wig to be captivating and to be inspiring; it took quite a few hours to custom color, cut, and prep, but I think I achieved that!

— Peaches


Styling | Peaches Stitts

Makeup | Jessica Buera

Model | Jennifer Roberts

Photography + Production | Felix Moreau


Hair from a Technicolor Galaxy

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Aug 112016

This shoot was part of a creative color session our salon did. This was my take on the galaxy hair trend, which began to be big last Fall, where colorist try to match colors to photos of galaxies and nebulae. I wanted to recreate a swirling galaxy where the lights from stars blend into a mixed burst of colors. This meant applying a selection of neon colors using the star placements pattern, so that once the hair was styled and restyled, different color combinations would shine through. The black backdrop and pinpoint lighting played well with the vivid colors I used. The glistening makeup helped give an extraterrestrial look, as did a cut that allowed the colors to come through in a strong way, with bold separations and angles.

— Jessica



Styling + Makeup | Jessica Buera

Model | Kevn Tijerina

Photography + Production | Felix Moreau

Beauty Expo 2016 at Atelier Emmanuel

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Apr 272016

THE BEAUTY EXPO is an annual live beauty presentation and fashion installation organized by the San Francisco Fashion and Merchants Alliance (SFFAMA)

We were happy to host the 6th edition at the salon on Saturday, April 9!
The expo started with a live hair and makeup demo. Each team was tasked with developing a look around a set theme. The theme for the event, Tribal, was inspired by Trompe L’Oeil. This capsule collection was designed and presented by Rajitha Prakruthi. Trompe L’oeil, is a vibrant ready-to-wear collection, incorporating modern art and design into myriad of printed chic womenswear.

Model Prep, Live Demo

5 teams, composed of 1 makeup artist and 1 stylist, created diverse and outstanding looks, all very creative and daring! To represent Atelier Emmanuel, Peaches prepped a wild style for the hair with a deconstructed Mohawk, braids and feathers and Jessica created fierce ethnic makeup.


From left to right:

Hair by @geremydlowe + makeup by @cierra.amaya | model: @romashkamilla

Hair by @missaliciac + makeup by @taytheestie | model: @karpediem

Hair by @macklan_ + makeup by | model: @at_ng

Hair by @beauty_by_the_mile + makeup by @bambib00 | model: Sophia

Hair by @_dimensions + makeup by @beautybyjessicab_sfc | model: Karla


Beauty + Tech Panel

This year’s event also featured a beauty tech panel with startup industry insiders. The panelists provided insights on the intersection between beauty & tech, the current evolution in beauty marketing,  and upcoming trends.

Jenni Bingham, founder of Jenni Bingham Communications and former exec at L’Oréal USA

Chantelle Hartshorne Founding member + Creative Director of StyleBee

Nupur Singh, founder of fashion blog The Crispy Corner


Karen Song, founder and CEO of Stylematic


Shelley named a Bay Area Beauty Find by SF Chronicle :)

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Apr 202016

Best Bay Area beauty finds

From manis to massages, brows to braids, stylish insiders share their top recommendations of transformative services and top practitioners: Jeannie Jarnot is founder and CEO of Beauty Heroes, a curated beauty subscription-box service featuring luxury nontoxic brands like True Nature Botanicals, Vintner’s Daughter and In Fiore.

Fashion and Wine Exhibition at the French Résidence

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Apr 072016

We were very pleased to take part in a recent exhibition benefiting the French American Cultural Society — especially because we got to play again with Hector and Lola, who took part in our In the Mood for Love Popup Store.

Hector and Lola specializes in quality cashmere sweaters for women. Isabelle Essel, Hector and Lola’s CEO, frequently organizes trunk shows, where the sweaters quickly move (sometimes into the hands of AE employees). For this exhibition, we teamed up with them for a fashion presentation. They were unveiling their new collection that mixes cashmere and cotton for Summer-ready sweaters.

We were lucky to be able to hold the event at the French Consulate’s Résidence. We showed up early to prep in a reading room with great natural light and beautiful views of San Francisco. Adrien styled wigs and Sareli applied makeup.

Rather than walking a runway, the models would pose statuesquely on lit blocks, rhythmically rotating from one block to another. We like this type of choreography; it allows everyone to actually see the fashions being displayed.

The wigs were designed in advance by Adrien, using colors that would complement the sweaters that they would be paired with. He also hard-cast the wigs, to look like a mannequin’s ‘hair’, to play off how the fashions were bring presented. Adrien and Isabelle also wanted the hair to balance the casual attire. Once they were fitted on the models, Adrien put finishing touches to each, before the model went to Sareli for makeup. For makeup Sareli did neutral lips and strong emphasis on the eyes, with each model’s color pairing with her wig.

Here’s a behind the scenes of two models being prepped.

And the fashion show!


Fashion from Hector and Lola

Hair by Adrien Flammier

Makeup by Sareli Meraz-Pastore


Mar 222016

Our apprentices — Izzabella, Jessica, Peaches and Lasalette — told us that they wanted to do more photoshoots this year. Photoshoots are great for keeping the creative juice going and a nice break from regular Academy — and it’s always good for portfolio building. We’ve settled on doing one per season. For their first theme, they chose bridal styling.

It’s interesting to see how different stylists interpret a concept. The apprentices had free reign to do whatever they wanted. The 4 looks they’ve come up with show a great range of bridal styles. Brides, take your cue from this: don’t limit what your wedding day look could be! We had a wardrobe malfunction (the wedding gowns never arrived!), so at the last minute we decided to shoot with the models bare at the shoulders. I think it helps keep the focus on the styling. So, in the end, a happy accident.

Photography by Tara Arrowood

Izzabella | Styling + Makeup

Model: Katie Forsman

Lasalette | Styling

Makeup: Jessica Buera | Model: Monica Rosales

Jessica | Styling + Makeup

Model: Ashley Hardison

Peaches | Styling

Makeup: Jessica Buera
Model: Mackenzie Rohan


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